CASE STUDY: LEVI'S
How Levi's connected customer data across channels and increased their marketing effectiveness
MAKING DATA FIT: CONNECTING DATA ACROSS CHANNELS
As with any large company spanning multiple geographies, data management is a hard problem. For Levi’s, the main challenge was to find a solution that could give them a unified view of the customer – not just when they shopped online, but when they browsed the web, searched for clothing, and visited physical stores.
With H1 campaigns knocking on the door, one of the key success factors was fast onboarding. The campaigns were going live quickly, and it was crucial to get the data into the CDP.
Connecting the marketing ecosystem in 8 weeks
Together with OMD and Levi’s marketing team, Relay42’s Customer Success team led an accelerated SPRINT framework and onboarded the markets of UK, Germany, and France in just 8 weeks, connecting: the website, CRM, in-store data, search, programmatic and social (Facebook, Instagram, YouTube).
The team had lined up a set of use cases, spanning many customer journeys. These included: online and offline audience prospecting, in-market web retargeting, post-sale online and offline retargeting, and audience suppression.
Alice YangSenior Global Digital Manager Paid Media at Levi’s
