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Data Management Platform

Data Management Platform

UNIFY YOUR 1ST, 2ND, AND 3RD PARTY DATA

Built to collect, organize and activate 3rd-party data, DMPs were made to help businesses harness the power of purchased information. These systems act as an intermediary between a business and a 3rd-party data vendor. DMPs are typically limited to using anonymized data on how customers interact with an organization’s online channels and helping businesses target prospects and customers with relevant ads based on their online behavior.

Enterprise Connectivity

Enterprise Connectivity

Supports full set of 1st, 2nd and 3rd party data
Scalable

Scalable

Handle large volumes of data & auto-scale on demand
Personal

Personal

Activate data across channels and at an individual level rather than audience-based.
Flexible

Flexible

You define the identifiers and merging rules — select the moments you want to merge.

Intelligent Journey Orchestration with DMP Capabilities

It’s vital that organizations are able to process and respond to large volumes of data, whether that be 1st-, 2nd- or 3rd-party. Each type of data plays a part of your marketing strategy and will be used at different times throughout the customer lifecycle.

In today’s 1st-party-data-first landscape, a DMP alone isn’t enough. Your central source of data truth should be able to handle all of your data, no matter the source. And that’s what we call Intelligent Journey Orchestration.

Intelligent Journey Orchestration with DMP Capabilities

DMP Functionalities with a Journey Orchestration Twist

  • Supports a full set of 1st-, 2nd- and 3rd-party data
  • Benefit from future-proof connector options that don't rely on cookies
  • Operate in real-time, all the time — from data collection through to activation
  • Flexibility to be compliant with regional data privacy regulations (e.g. GDPR, CCPA etc.)
  • Data activation at an individual level rather than audience based
  • Constant response to event-based interactions
  • Orchestration across all channels — paid and owned, marketing and service
  • Exercise full control over consent and data collection
  • Ability to combine online and offline consent permissions
  • Built-in experimentation to prove and optimize results
Before we started working with the Relay42 platform, we sent most of our offers in bulk, all at once and via a single channel. Now that we’re working with Relay42, we can send tailored messages, advice and offers every day, and ensure they arrive at the precise moment when our customers are interested in an energy service.”


Maroue KhazaiLead Marketing Automation, NBA team | Eneco
Eneco

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